Men’s salon-grade haircare, made in the USA
Softer, fuller, easier-to-style hair in 14 days — or your money back
Sulfate & paraben free. Hydrolysed keratin and argan oil rebuild damaged lengths while cooling peppermint settles an oily scalp — safe on colour-treated and bleached hair.
3,000,000+
customers worldwide have chosen BASED
EU MEN / THE HAIR ISSUE
Young men, real streets and phone-camera energy across Europe. Original editorial imagery created for this store; the models are not customers, real KOLs or paid endorsers.
EU/FR
EU/DE
EU/ES
EU/IT
EU/NL
EU/PL
EU/PT
Build your set
The more you take, the less each set costs — and the more you unlock.
In stock — ships today
All prices include VAT. Bundle prices are our everyday multi-buy prices, compared against our own single-set price. We do not quote a struck-through RRP we have never charged.
Washing more, but your hair still falls flat?
Most supermarket shampoos clean with harsh sulfates. They strip colour, dry the lengths, and leave the scalp overproducing oil — so hair looks greasy at the roots and straw-dry at the ends within a day.
A two-step system that treats roots and lengths differently
The shampoo uses a sulfate-free cleansing base with cooling mint to normalise an oily scalp. The conditioner rebuilds the lengths with hydrolysed keratin and argan oil, sealing the cuticle so colour holds and hair reflects light instead of frizzing.
Men’s salon-grade haircare, made in the USA
Built for men’s hair that gets washed, styled and put through hard water
Hard water across much of the UK and northern Europe leaves mineral deposit on the cuticle, which is why colour dulls and lengths feel coated. A sulfate-free cleanse removes the film without stripping the dye, and the conditioner re-seals the cuticle so light reflects off it instead of scattering.
What's doing the work
Full ingredient list
Aqua, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Hydrolyzed Keratin, Argania Spinosa Kernel Oil, Mentha Piperita Oil, Panthenol, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum.
How to use
- 1Shampoo
Massage into a wet scalp for 30 seconds. Focus on the roots, not the ends. Rinse.
- 2Condition
Apply from mid-length to ends only. Leave for 2 minutes.
- 3Rinse cool
Finish with a cool rinse to close the cuticle and lock in shine.
- 4Repeat
Use 3–4 times a week. Results build over 14 days.
Great quality shampoo and conditioner, way better than the products my mom would always pick up from targets shampoo and conditioner section. My hair has felt better than ever and would buy again.
10/10 shampoo, only used it twice and my dry scalp is completely gone!, bottle feels super premium and light, shampoo smells great, conditioner is great too. but the standout was the design and the shampoo in my opinion it has many essential oils for your scalp, so if you have a dry scalp I would 100% recommend these two products. you’ll leave the shower with a great smelling hair, properly cleansed hair and hydrated scalp. it was 100% worth it and I’m DEFINITELY copping these again after they ...
Es genial, me a dejado el pelo con un leve aroma a menta, natural, y suave. Perfecto! El mejor Champú y Acondicionador del mercado, natural, sin sulfatos ni siliconas ni aromas químicos.
Ive been using harsh shampoos my whole life and when i found BASED out i was amazed by how yall use these natural ingredients unlike these other brands at first i got texture powder but it was sadly fake so i found out the shampoo and conditioner and then i was like i need something that could help my hair bc it used to be really flat and really straight so i appreciate your company and FCK YOUR SHAMPOO!!
conditioner is really good and does its job perfectly but the shampoo is a litlle to gentle for me and you have to use it more but after my hair was easy to style
Dopo la prima volta che lo messo i miei capelli migliorati , di solito quando usavo i prodotti del supermercato mi cadevano tanti capelli con questo zero.
30-day money-back guarantee
Use the set as directed for up to 30 days. If your hair does not feel softer, email us and we refund you in full — no return shipping, and you keep the gift.
This guarantee is in addition to your statutory rights. Under the UK Consumer Contracts Regulations 2013 and the EU Consumer Rights Directive you may cancel any distance purchase within 14 days of delivery for any reason at all, and we do not ask you to give one.
Questions
Is it safe for coloured or bleached hair?
Yes. The formula is sulfate-free, which is what strips colour in most shampoos. It is safe on colour-treated, bleached and keratin-treated hair.
My scalp gets oily fast. Will this help?
That is what the peppermint base is for. Harsh detergents can push the scalp to overproduce oil; a gentler cleanse lets it settle. Most people notice a difference within two weeks.
How long does one set last?
About 60 washes per set for mid-length hair, so roughly four months at 3–4 washes a week.
What is the guarantee?
Use it as directed for 14 days. If your hair does not feel softer, contact us and we will refund you in full.